chuan Never tried some serious reading on the Kindle, until I purchased the first book. And then I purchased another one. And another one… At the time of this post, I’ve just read 4 books in a span of 3 weeks on the Kindle. And I can say it’s one of the best gadget investment after … Read more
Some people believe that running a business is risky. And if someone tells you to start a business as part of your retirement strategy, it’s probably bad advice. The odds are overwhelming- only 2 out of 10 businesses will survives in the first 3 years. Paul Graham cites 18 mistakes that can crash all your … Read more
By ILYA POZIN 1. DO test your product. 2. DON’T assume that people will just find your site. 3. DO set aside a budget to test marketing. 4. DON’T bank on raising more money. 5. DO listen to your customers. 6. DON’T try to be everything at once. 7. DO build a solid foundation before … Read more
Just a few days back, I wrote on the metrics that you should focus on when running your online business. And Scott Gerber (via Mashable) has got 9 data sets from 9 different entrepreneurs: 1. User Acquisition Costs 2. Abandoned Carts 3. Google Analytics Experiments 4. Visitor Value 5. Lifetime Value 6. Traffic 7. Lead … Read more
On one fine morning, you get a phone call from XYZ company telling you why you should sell your wares with their up and coming e-commerce platform. And they tell you all the astronomical traffic they have (which you will take a lifetime to build) and the merchants that are already selling with them. And … Read more
Had an interesting chat with Swee Yeong (entrepreneur and angel investor in the Malaysia tech scene) earlier this week. He mentioned about 2 very important metrics that businesses, especially e-commerce businesses should look into: 1) Customer Acquisition Cost 2) Customer Lifetime Value Companies often tries very hard, and I believe that’s an understatement, to acquire … Read more