How important is the picture of your product, you asked. Let’s say you are given a choice to only use either text or a photo to sell your product, which one do you think have a higher chance to convince a prospective customer? Unless you are selling software, the choice is pretty obvious. The old … Read more
If you think that technology is going to make all the paperwork go away, think again. I have never printed so many documents in my entire life. At the rate I am going, I would have deforested one acre of trees once I am done auditing the company’s account. Pulp fiction! One of my favorite … Read more
Having experienced the rise of Yahoo! to the mainly Google-dominated search engine era, I’ve seen how search engines can make or break your online marketing strategy. Let’s face it, unless your mother-in-law is able to type your domain name right into her favorite browser, you are still going to rely pretty much on the search … Read more
It helps to know which side your business is when it comes planning your resources. From a simplistic viewpoint, all business exist to fulfill consumer’s demand. However, if you look more closely at your business and its activities, you will probably identify which part of the demand coin your business really is. Demand creation is … Read more
Okie, so you are all geared up to the teeth to slaughter your way through the cyber marketplace and make your presence known to your competitors who’re already on Facebook, Instagram, Tumblr and all the latest mumbo-jumbos of the latest internet technologies. Even if you do not have the resources, you at least want to … Read more
It’s been a very interesting journey in the past years sharing financial info and tips with many of you readers. If you are actually still following this space, you probably thought that the owner has just left for vacation, without leaving any notice when he’s coming back. My adventurous (or reckless) side took the better … Read more