Malaysia Entrepreneurship
On one fine morning, you get a phone call from XYZ company telling you why you should sell your wares with their up and coming e-commerce platform. And they tell you all the astronomical traffic they have (which you will take a lifetime to build) and the merchants that are already selling with them. And … Read more
Had an interesting chat with Swee Yeong (entrepreneur and angel investor in the Malaysia tech scene) earlier this week. He mentioned about 2 very important metrics that businesses, especially e-commerce businesses should look into: 1) Customer Acquisition Cost 2) Customer Lifetime Value Companies often tries very hard, and I believe that’s an understatement, to acquire … Read more
How important is the picture of your product, you asked. Let’s say you are given a choice to only use either text or a photo to sell your product, which one do you think have a higher chance to convince a prospective customer? Unless you are selling software, the choice is pretty obvious. The old … Read more
If you think that technology is going to make all the paperwork go away, think again. I have never printed so many documents in my entire life. At the rate I am going, I would have deforested one acre of trees once I am done auditing the company’s account. Pulp fiction! One of my favorite … Read more
Having experienced the rise of Yahoo! to the mainly Google-dominated search engine era, I’ve seen how search engines can make or break your online marketing strategy. Let’s face it, unless your mother-in-law is able to type your domain name right into her favorite browser, you are still going to rely pretty much on the search … Read more
It helps to know which side your business is when it comes planning your resources. From a simplistic viewpoint, all business exist to fulfill consumer’s demand. However, if you look more closely at your business and its activities, you will probably identify which part of the demand coin your business really is. Demand creation is … Read more