Had an interesting chat with Swee Yeong (entrepreneur and angel investor in the Malaysia tech scene) earlier this week. He mentioned about 2 very important metrics that businesses, especially e-commerce businesses should look into: 1) Customer Acquisition Cost 2) Customer Lifetime Value Companies often tries very hard, and I believe that’s an understatement, to acquire … Read more
Scams has always been around since greed was ‘invented’. So, with today’s technology, it has become easier to become a victim of scam, and if you look at the bright side, to become a successful scam artist. Mudah.my is an online classified platform that allows seller to post their items with a short description of … Read more
How important is the picture of your product, you asked. Let’s say you are given a choice to only use either text or a photo to sell your product, which one do you think have a higher chance to convince a prospective customer? Unless you are selling software, the choice is pretty obvious. The old … Read more
Having experienced the rise of Yahoo! to the mainly Google-dominated search engine era, I’ve seen how search engines can make or break your online marketing strategy. Let’s face it, unless your mother-in-law is able to type your domain name right into her favorite browser, you are still going to rely pretty much on the search … Read more
It helps to know which side your business is when it comes planning your resources. From a simplistic viewpoint, all business exist to fulfill consumer’s demand. However, if you look more closely at your business and its activities, you will probably identify which part of the demand coin your business really is. Demand creation is … Read more
Okie, so you are all geared up to the teeth to slaughter your way through the cyber marketplace and make your presence known to your competitors who’re already on Facebook, Instagram, Tumblr and all the latest mumbo-jumbos of the latest internet technologies. Even if you do not have the resources, you at least want to … Read more