Photo courtesy of Norberto Lauria

1) Enticement
Sweetening & softening process to reduce your defense against them.

2) Enticement Booster 1
Once your guard is down, they will drill their messages across and also giving you more freebies and hopeful promises and tell you more about their future plans.

3) Enticement Booster 2
Once you have no more issues with the Company, this is the next jab they will introduce into your belief system. They will start to build your trust to a level where you will not question any of their motives anymore. This is somewhat like rearing the chicken to the maximum size just right before the slaughter.

4) Entrapment
This is when they will ask you to part with something very precious to you- your hard-earned money, in exchange with something that they tell you is really worthy of your money. Of course, after so many boosters, you can hardly tell facts from myths. And snap! You’re few thousands ringgit poorer, and in possession of some worthless, unmarketable products/services.

5) Solution
Now, they’re not finished with you yet. At your most emotional moment (imagine losing all your savings overnight), they tell you to look on the ‘bright side’ of things. Get your friends and families in the fray.

And if their boosters still works, you probably had an ‘Eureka’ moment there. And their victimisation continues until it reaches a point where the top guys decided the market is saturated with victims like you and your friends, and move on to a new strategy.

Just stay alert, and always keep these words in mind: ‘There’s no free lunch.’

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