People just love challenges, and if you can provide challenges that’s meaningful and measurable, the chances that the challenges will result in actual improvements is much greater.

For example, the cashier has a daily error margin of 5%, you must measure this every day and reduce it to an acceptable figure, say 1%. This way, the person manning the cashier machine will know that everyone is monitoring his performance.
Another example, the driver who goes out for delivery service. You might want to track how efficient his delivery route is, and how long it takes for each trip. The idea is to ensure that he covers the longest distance in the least amount of time. These factors are definitely measurable.
When something is measurable, people becomes more accountable and performance-centric, simply because there is now a better way to gauge their value.
Measuring total sales is useless, simply because sales are derived from a lot of activities. Measure the little challenges that adds up to the sale, that’s going to give you the most impact.
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