I especially think that if more entrepreneurs practices No. 2, they could have save themselves quite a lot of money and effort. Unfortunately, there are many who would go the other extreme, spending thousands of ringgit on advertising and marketing a product that has no market appeal…believing that the hype would generate profit. A painfully expensive lesson.

With a remarkable service/product, the marketing effort is 50% accomplished.

1. Should you be in a technology business if you do not know a lot about the technology? A successful business requires more than technical knowledge, so think competitive advantages, e.g. you have extensive channels for target markets of your new product.

2. If you are not sure whether an idea is profitable, implement a small part of the idea and test the market early.

3. Think solution for customers and not just features and benefits of your product/service.

4. According to the dip (http://www.squidoo.com/theDipBook), a Seth Godin book, quit when you no longer has a chance to become number one in your niche.

1. Bring a butcher knife from your kitchen to your workplace. And a chop board if it’s not too heavy. Some bloody meat left from yesterday’s dinner will add to the effect.

2. Arrange the props above in a way that a butcher would in his stall. Label the props arrangement with an a4 paper folded into a triangular stand- “I don’t back stab, I just hack!”

That would send those back-stabbers a clear statement. If not, ask them out for lunch :-D