Now, if there’s one telecommunication company which I can bet my last ringgit on, it’s got to be the Yellow Guy. They just seem to get it.

Instead of focusing on prices, coverage and the “top download speed”, DiGi, based on its market study and research, will focus on quality.
“We have the ambition of doing broadband right. All our customer research shows that customers are generally not happy with the broadband services. It may be speed, download quota, customer service, consistency and price.

“We are starting small. We are not going to claim to have the largest mobile broadband coverage. That would be the wrong approach.

More…

I can only hope they(DIGI) walk the talk. So far, the Green guy’s been walking backwards, while Maya Karin’s been marching steadily with the laptop and the USB device along the highways.

The idea of restricting the number of subscribers to maintain quality of service shows that DIGI is not just another telco going after your money. Nonetheless, you are well-advised to read all the fine prints in the service contract before putting down your signature on the application form.

No, I am not buying into another mobile broadband, yet. As the saying goes, once bitten, twice shy.

On the side note, DIGI definitely didn’t get their 3G license the easy way. It would be interesting to see how DIGI plays the broadband game, since the other major players are already in the game for quite some time. Being big doesn’t mean anything these days. Think big, act small seems to be the way to go.

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