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PLUS’s scam-like Marketing

Posted on January 17th, 2009 in Daily Observations, Malaysia Personal Finance, Money Scams |

The Managing Director of PLUS, Noorizah Abd Hamid expects Malaysian drivers to be Ghost-riders?

Class 1 motorists using the North-South Expressway and the North-South Expressway Central Link (Elite) highways will enjoy a 10% discount on toll fees in conjunction with Chinese New Year.

Highway concessionaire PLUS managing director Noorizah Abd Hamid said in a statement yesterday that the discount would be applicable from 12.01am to 7am on Jan 21, 22, 23, 26, 29 and 30.

It is in addition to the 10% discount already enjoyed by Class 1 vehicles travelling during off-peak hours on both expressways since Jan 1, she added.

PLUS did not take into consideration the people who have problem driving at night, or those who might have worked so hard in the day, and because of the enticing 10% discount, drives in half-hibernating mode, and ended up causing accidents along the highway. The 10% discount might just not be worth the troubles!

To PLUS: We (road users) are not dumb, your hypocritical discount just passes you off as an insincere corporate citizen. Not only did you flexed your media muscles with the wrong strategy, you’ve also underestimated the intelligence of the average road users.

Anyway, if you really want to exploit the Ghost-rider discount, just make sure you are fit to drive at night. Use a night-vision goggle if you have to or stock up caffeine (not sure if there is a legal limit) in the car.

A more responsible act would be to place more Ronda personnel along the highway, especially on accident-prone stretches. Maybe giving free coffee or snacks at the R&R stops could easily get drivers to take a break on their long journey home.

Anything is better than enticing drivers to drive past midnight! Yawnnn….

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Comments

dedlam

I'm missing your point. Are you saying that road users are not dumb because they won't drive tired for a RM5 discount or that PLUS thinks your dumb that they want to entice you to use the highway when it is less congested?

Are you complaining that the 10% discount is only offered during off peak hours or are you complaining that there should be no discount at all?

I imagine that enticing motorists to use the highway when there are less people and when the highway is under-utilised is a logical strategy to maximise income. Seems like pretty sound logic to me.

John

Let's look at the calculation?

10% of RM50 = RM5.

A trip back to Penang cost less than that.
For the visually impaired or non night-stalkers, forget that 10%.
Your life is worth much more.

kevin

To Marcus, i just wanna wish u "drive carefully" during this festive season..:)
Happy driving!!

Marcus

Well, i usually drive during mid-night to actually try avoiding off-peak traffics. Probably it doesn't really apply during this festive season coz i guess it's going to be jam-packed anyway. The discount is good for me although it's not much.

neeshen

when i go to KL, I normally start off here at 4.30 am, so that I can reach there before the shopping complex opens. I get discount for the Juru - Jepalang trip.

not that is is a lot. but I prefer to drive in the cooler morning air. the afternoon sun makes me tired.

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