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Down by Popular Demand?

Being one of the nation’s biggest bookstore, I hadn’t expect this to come from their IT department…


Popular Bookstore\'s website

What’s the message here?

From now till November 2008, Popular Book Co. (M) Sdn Bhd will not have any resources to run their website?

Or Popular Book Co. (M) Sdn Bhd decided that customers who goes online don’t generate much profit, hence they’ve decided to ignore the netizens for this whole period?

In the age where the online medium has become one of the most, if not the most important communication channel between a corporation and their customers, you don’t really see this type of brick-and-mortar-style “close down for renovation until further notice” sign.

I just don’t get it.





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