Yes, I’ve to admit that about 99% of the e-mails I sent out everyday is in HTML format. That 1% probably are replies to friends who might have sent their e-mails to me in pure ASCII.
I personally do not like the restrictions that came with ASCII-only formats. When there are various elements to be included in the content, such as tables, quotes, and simple mark-ups, it’s so much easier and faster for both the sender and receiver to scan through the content.
Although I agree that with HTML formats, the email originators might get a little too creative with the fonts and layout, but that doesn’t mean that it’s a lousy format.
Ten years into the web standards revolution, e-mail client support for standards remains sketchy. A new group is doing something about it. Launched today, The Email Standards Project “works with email client developers and the design community to improve web standards support and accessibility in email.�
Source: www.zeldman.com
According to the Email Standards Project, here’s why you should start embracing HTML e-mail:
Every popular email client sends HTML email
Not only that, but most have HTML as the default sending format. Since the massive majority of email users are not web designers, they don’t have the same philosophical or technical objections to the idea of HTML in email, and are just happy to be able to paste images into their messages.HTML email gets results
Businesses sending messages to their customers continually get better results, measured in clicks, interest and actual sales, with HTML than they do with plain text. Recent studies have shown that email marketing can provide a better return for each dollar spent than any other direct marketing channel.HTML emails can be a better experience
If you signup for an email from Threadless, you probably want to know what new t-shirts are available each week. Having a photo of the new designs is a much faster way than trying to describe it in text. HTML can make a message clearer and easier to understand, especially by giving back typographic control – add real headings, line spacing and emphasis without needing *punctuation hacks*.With some design thought, restraint and skill, an HTML email can be a significantly more effective way of making your point in email.
So HTML in email is going to be used whether designers agree or not. Given that will be sent, and somebody will design them, shouldn’t it be web designers rather than the marketing secretary? And wouldn’t it be great to be able to use the same semantic, light HTML and CSS you already craft for your websites?
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