I’ve never understood the link between celebrity and a product. If your product is good, I will be more than happy to continue using it and recommend them to my friends and I definitely don’t need a celebrity to tell me how I should feel about it.
Stop the nonsense. Save the Power Icons budget and reward me with lower SMS rate and lower call charges. Period.
Eh, wait, I don’t have a Celcom line, neither does John Terry nor Ryan Giggs :-P
Celcom (M) Bhd has unveiled English Premier League (EPL) football stars John Terry and Ryan Giggs as their latest Power Icons to further consolidate the company’s position in the telecommunications market.
A ‘Power Icon’ is usually a famous sports athlete or musician that Celcom contracts to promote its brand. Among Celcom’s original Power Icons in the sporting world were footballers Steven Gerrard, Michael Owen and Robert Pires.
Source: The StarBiz Online
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