You know how desperate a company is when they resort to using “SEX” to market their stuff. For example, I got this message from an SMS shortcode (32520):

RM0.00:Looking for Naughty Girl tonight?She can make u feel GOOD..Sure no Regrets & POWER!!!SMS to 32520 for animation or for wallape.eCe

And a quick check with Celcom and Maxis’s list of Content Providers (CP) reveals the following:

Short Code: 32520
Company Name: eCentury Sdn Bhd
Email Contact: waifun@ecentury.com.my
Phone Number: 03-21619032, 03-27132998

There are so many other things that you can do with the mobile technology, but resorting to using SEX as the primary motivation for consumer to buy your stuff is plain cheapskate, and the content of the SMS depicts how bad the situation is.

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