MESHIO.COM

a malaysia personal finance blog

Bookstore Goodies Articles Help Email Me Disclaimer



Prudential’s 105.3 Million New Arena

In an unrelated news about personal finance, one of the world’s largest financial services company is paying USD 105.3 million for their latest branding campaign.


Seattle Post-Intelligencer on the Naming-rights Agreement…

The financial services company reached a 20-year naming-rights agreement, and although terms weren’t disclosed, Prudential will reportedly pay $105.3 million to put its name on the new building, which is set to open in time for the 2007-08 season.

That’s like a whopping USD 5 millon a year. There has got to be a better way to spend those marketing dollars…

You might want to read these too...

 

Trackbacks

(Trackback URL)

close Reblog this comment
blog comments powered by Disqus