In an unrelated news about personal finance, one of the world’s largest financial services company is paying USD 105.3 million for their latest branding campaign.
Seattle Post-Intelligencer on the Naming-rights Agreement…
The financial services company reached a 20-year naming-rights agreement, and although terms weren’t disclosed, Prudential will reportedly pay $105.3 million to put its name on the new building, which is set to open in time for the 2007-08 season.
That’s like a whopping USD 5 millon a year. There has got to be a better way to spend those marketing dollars…
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