Total respect for the loan-shark industry to come up with such ingenious marketing strategy.

Actually, I really don’t think anyone would be so easily scammed by such hilarious wordplay of their actual counterparts…but I believe it’s a very bad idea to stereotype all consumers.

The ingenious Loan Shark Industry with their new marketing plan…

They have resorted to publishing and distributing pamphlets with names such as Cilibank (for Citibank), Business Commerce (Bumiputra Commerce) and Poblic Bank (Public Bank) to woo clients.

These credit companies offer a variety of credit packages for individuals, civil servants, businessmen and manufacturers.

Almost all of them do not have any permanent addresses. They only provide pre-paid mobile numbers.

The companies make the same promise ??loan approvals within an hour.

When the New Straits Times called “Cilibank” and spoke to one Jackson for a RM10,000 loan, he immediately requested a meeting to discuss the credit terms.

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