The same crowd technology (Massive) that was used to power Sauron’s evil herds in LOTR is used on these little piggies from Bank of New Zealand. Nice way of conveying a serious subject with cute characters!

According to Scoop’s report…

The success of the piggy bank commercials is described by AdMedia?? David Gapes as a ??mash hit??, unprecedented in the history of the survey. ??n the five years we??e been running this survey there?? never been an ad that has achieved the number one position on debut.

Maybe someone can take this idea and pull off a rollercoaster CG short to represent an investment firm.

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